Ahrefs Is? Understanding and Benefits

MR JIM | Ahrefs is a tool that is widely used by SEO service providers, digital marketers or marketing agencies to help optimize their SEO strategy. Apart from being known to be effective in optimizing a business's SEO strategy, this tool is also effective in finding the most potential target keywords to use. If you want to know more about this Ahrefs tool, let's look at the complete explanation in the following article.

Understanding Ahrefs

A professional in digital marketing, especially SEO, must be familiar with Ahrefs. How could it not be, this tool offers various interesting features that not only make their tasks easier but also make their tasks much more effective. Ahrefs itself is basically a software suite that allows you to use various tool functions in the software. Where through Ahrefs you can do keyword research, SEO audits, backlink research and much more.

Another definition of Ahrefs is an SEO tool that is used to analyze SEO performance such as traffic, keywords, backlinks and much more. Compared to other SEO tools, Ahrefs has much more complete data and features, making it easier for users to optimize websites in just one software location. With the complete package offered, it is not surprising that Ahrefs is one of the current favorite tools in digital marketing.

Ahrefs Features

In this tool there are many interesting features that you can use. Below are some explanations about the features in Ahrefs.

1. Site Explorer

One of the interesting features in Ahrefs is the site explorer, where this feature is very useful for those of you who want to analyze inbound links or backlinks that enter your website. This is very important to ensure that every link that enters our website is a quality link. With quality links, Google will not only assess your website as a credible website but also make it possible to increase your website ranking

Apart from that, through this site explorer feature, you can find out important data, such as the most profitable keywords and also the number of pages that have been crawled by search engines. Not only that, you can also get this important data not only from your own website, but you can also see this data on competitors' websites.

2. Content Explorer

The next interesting feature is the content explorer. Where in this feature you can find various content references that were once popular and shared by many people. According to WebFX itself, the popularity of the content is determined by how much it is shared via social media, organic traffic, and how many sites use the content link.

By using this feature you can easily find interesting content ideas that you can use to fill your website. Apart from that, with lots of interesting content on your website, it will definitely attract a lot of incoming traffic and ultimately increase the credibility and ranking of your website.

3. Ahrefs Keyword Explorer

An interesting feature of Ahrefs is Keyword Explorer. Where in this feature you will be able to find various keywords with high search volume. Apart from that, you can also find various variations of keywords according to the theme you have determined.

This will help you find content ideas that you will create to fill your website pages. Apart from that, using this feature will also make it easier for you to get large organic traffic more easily.

Benefits of Using Ahrefs

After knowing the meaning of Ahrefs and also some of the interesting features in it, now is the time for you to find out what benefits you can get using this tool.

1. Able to carry out domain analysis

To optimize a website so that it is SEO friendly, one way you can do this is by doing domain analysis. In domain analysis using Ahrefs you will find out the quality of your current domain, the traffic coming to your website and what keywords have superior performance on your website. By knowing all this data, you can find out the strengths and weaknesses in implementing your SEO strategy on your website.

Not only that, you can also do this to your competitors. Where you can find out the quality of their domain, the traffic that comes in and what keywords are superior on their website. This will make it easier for you to develop the right strategy to beat your competitors.

2. Makes keyword research easier

Ahrefs will be very helpful for those of you who always do keyword research regularly. Not just ordinary keywords, you can get various kinds of keywords just by entering one keyword category. Apart from that, data from keywords in Ahrefs is also always updated so that this ensures that the keyword data in Ahrefs is credible data.

By knowing various keywords that are effective for filling your website, this will not only help you increase traffic coming to your website but also enable transaction processes to occur on the website.

3. Rank Tracking

Another benefit of using Ahrefs is being able to do rank tracking on your website. Rank tracking itself is the process of monitoring content performance in search engines for certain keywords. This is important to do to find out how far your content is performing on Google.

Apart from that, knowing the performance of your content on Google will also help you find out whether the SEO strategy you are using is appropriate or not. If you feel that your content performance is not optimal, you should revise it or evaluate the SEO strategy you are using.

Closing

Those are some explanations about Ahrefs. After knowing the interesting features and benefits of using Ahrefs, you should already understand how this tool is very useful for both digital marketers and SEO service providers . Apart from being able to help ease various tasks related to keyword and backlink research, Ahrefs can also be a useful medium for analyzing whether the SEO strategy you are implementing is working well or not.

If you want to implement the right SEO strategy for your business, don't hesitate to contact digital marketing agency Toprank. We are digital marketing that focuses on SEO services. So, don't hesitate to contact us now to find out more about our various services.

Ahrefs Is? Understanding and Benefits